Interview questions :

1. Usage and Experience
   • "Tell me about the last time you bought a candle."
   • "How often do you use candles at home?"
2. Preferences and Choices
   • "What do you look for when choosing a candle?"
   • "Describe a candle you loved or disliked and why."
3. Motivations and Reasons
   • "Why do you buy candles? What do you like about them?"
   • "What would stop you from buying a candle?"
4. Shopping Behavior
   • "Where do you usually buy candles? How's that experience?"
   • "Tell me about a time you were disappointed with a candle purchase."
5. Uncovering Needs and Pain Points
   • "What problems have you faced when buying candles?"
   • "What would you change about candles or the way they're sold?"